What’s your content marketing strategy? You’re probably like many pool builders and don’t have the time to think about content marketing. This could mean that your customers are losing out if you don’t pay attention to the opportunities for promoting your brand. Content marketing is crucial in letting people know about your business and letting them know you are an expert in pool building and a leader within your market.
It is crucial to build a reputation as a skilled and knowledgeable person so that people think of you when they decide to do pool-building. Are you unsure where to begin with content marketing? These frequently asked questions will help you to understand the basics of content marketing.
What is content marketing?
You’re not the only one who isn’t familiar with content marketing. A content marketing strategy is not used by 70% of professional marketers. This means that your competition may not have a content marketing strategy. You have an excellent opportunity to differentiate your business by creating high-quality content.
Content marketing is the creation of informative digital collateral such as white papers, infographics, and, blogs that are relevant to the business. Content marketing doesn’t mean writing content that promotes your products or sells your services. Content marketing pieces are meant to educate customers and others in the field. This type of content shows that you are a competent and knowledgeable source. It also communicates trustworthiness and reliability. Your visibility will improve and your business’s visibility.
What type of content can pool builders make?
It is a good idea to partner with a digital marketing agency (Auctus Marketing) to help you find the right content for your brand. These are just a few examples of types of content pool builders can share for market purposes.
- Blogs on pool safety for families with children and pets
- You can watch videos about pool cleaning and maintenance.
- White papers on the cardiovascular benefits of swimming
- Blogs on different styles of in-ground pools
- Infographics describing the process of installing a pool
These examples show the type of content that can be used to market. Consider someone who wants to install a pool, but isn’t sure which shapes or styles would work best. Your company may have a blog that provides information and examples about the various design options. They will see you as an excellent source of information, and they may visit your website to find out more about you and possibly even engage you in building their pool.
Why would I waste time marketing that doesn’t sell my services?
This is a difficult question for businesses. You don’t want people to believe that you are an expert at building pools. They want to hire your pool-building company. Although content marketing does not direct customers to hire you directly, it is still selling the services of your company. Your content marketing efforts and the creation of informative material will increase your organic search rankings, which will lead to more customers for your brand.
Marketing research shows that people respond better to brands that aren’t pushy. Without introducing a sales pitch, content marketing can increase brand awareness. You’re providing a service by sharing your pool-building knowledge with others. You will mention your pool-building business in your content, and provide details on how to reach you. Your brand name will become synonymous with helpfulness and knowledge. You’re still selling but your customers will be more engaged with you online.
How do I create a content marketing strategy for my pool business?
A few key points are essential for great content marketing:
- Consistent creation and publication of new content
- Engaging and well-written content that can be read online
- A mixture of content formats
- Sharing the content from your website on social media platforms and other websites: Strategies
Content marketing is a constant effort that requires dedication and attention. You have plenty of work to do as a pool builder. It can be beneficial to hire a digital marketing company to handle your content creation. They will ensure that your content is well-written, SEO-optimized, and shared throughout the internet.
Auctus Marketing will help you dive into content marketing for pool-building businesses. We can help you with promotion and content creation to grow your brand. Our team of experts will spend time understanding your brand and creating a strategy that will help you shine online. Call today (+1 365-661-4667) to learn more about content marketing or any other digital marketing services.