Essentials for a Business Website

Websites are a sign of professionalism and reliability. They make information about their company and their products and services online and allow the public to view them. Your business can be presented in a professional and appealing manner online to increase credibility. No matter what design you choose, there are certain things that every business website must have. These essentials can be found below.

YOUR PROFILE

Before you start thinking about a website, it is important to consider your business profile. Who are you? What are you doing? These are the questions you will need to answer in order to create an ‘about us section’ on your business website. These are the parts you should include:

A brief overview of the history of your company, including where it began and how it has grown.

The mission of your business and the driving force behind business decisions.

Vision is your company’s long-term goals.

This gives people who click through to your website a sense of your business. 

LIST PRODUCTS & SERVICES

A separate section of your website should contain a listing of all your products and/or service. By this, you make it easier to browse for the visitor. You can let them learn more about your services and products, and they will be more likely to purchase them. A section on your website that allows automatic payments can be a great way to increase sales if you sell physical products.

GREAT PHOTOS

Visuals still hold the key to attracting people to the internet. Customers and potential partners need to be reassured that your company has a trustworthy team and high-quality products and services. To enhance your image, you can post photos of your employees and office to show your professionalism. Wishpond’s James Scherer says that 60% of searchers are more likely than others to click on businesses whose images appear in results. 67% of respondents consider images to be more informative than product ratings or descriptions.

ENGAGING TEXT

A lack of engaging content is one of the biggest mistakes made by business websites. While some business owners may think that it is okay to only have the essentials, such as their services and client list, if you want people to come back, more content must be created. Engaging content on your website that is both interesting and informative will allow people to be involved in your business’s progress. These are some of the most popular choices for website content:

Information about your company such as awards won, events attended, and press releases.

Blog entries about your industry and the services you offer

Interviews with you and your employees

Newsletters that combine all content and send it directly to subscribers who have signed up via e-mail

Slideshows and graphics that allow viewers to learn more about your company or industry

These pieces of content can help to build trust by showing how many people talk about your brand and how invested you are in keeping people informed.

SITEMAP

Before you can think about the design, graphics, and images that you want to put on your website, it is important to have a good understanding of navigation and which pages link to each other. Site maps are a list of pages on your website that help users navigate the page. They also aid in SEO (search engine optimization), which helps your pages appear higher on search engine results.

CONTACT DETAILS

Prospective clients, investors, partners, employees, and potential partners will find it easier to reach you if you have a website. This is why you should not include your contact information on your website. Include your main office address and all pertinent company phone numbers. You can attach a map showing the area around you if you wish to make it easier for people to find you. You can use maps such as Google or Bing or have a graphic designed by someone else.

Now that you know the basics of web development, you can find a trusted developer to create your website. Before you launch your website, make sure that you are actively involved in the design and quality of the site. People remember first impressions. Contact Us at (365-661-4667). We wish you all the best and welcome you to the digital world.