When was the most recent time your website was updated? This does not mean that you should update the content via blogs or other posts. We are referring to the importance of website management or internal structure of your website, including the design, code, and any plug-ins.
It is not enough to build a website. Because technology changes rapidly, websites must be updated regularly to remain relevant.
What is the importance of website management and why need to be updated?
Security reasons are first, it is crucial to keep your website up-to-date. If your website is not up-to-date, you risk losing client data. You should be especially careful if your website collects customer payments or contains sensitive information such as legal or medical records.
A second advantage is that a website that is up-to-date increases your chances to rank high in search engines. Google’s algorithm takes into account the frequency and technology of each website when determining which sites will be displayed in search results. Google will prioritize your website if it conforms to the most recent standards of optimization and give you a higher ranking than your less-savvy competitors.
Last but not least, you should update your website for speed. Slow-loading websites can cause users to close their browsers before they see your homepage. Slow websites could cost you more business than it is worth.
We often see clients who simply click “update” to update their plug-ins. Although updating plug-ins can be an important part of maintaining a website’s health, it is not wise to do so without taking into account the relationship between the plugs in question and your other plugs as well as the overall structure of your site.
While updating a plug-in can improve its performance, it can also cause problems with other parts of your website. Clients who updated WordPress or a plug-in only to find that their whole website crashed have been our clients. These problems can be fixed, but prospects won’t know where to go if they click an ad or want more information about your company.
Maintaining your Site
How can you keep your website current and ensure that your updates don’t cause harm?
It’s possible to research website maintenance online, but you will need to ensure that the information is up-to-date and relevant to your question.
Although you could train your staff member in website maintenance, it is important to ensure they are familiar with the basics and current trends in optimization and compatibility.
A team of professionals could be hired to maintain your website’s up-to-date status, optimize it to the most recent standards and monitor for security threats.
Auctus Marketing offers a warranty membership that may be a good option if you like this last option.
Our warranty membership includes:
- Routine security checks will ensure that your site is safe
- Web hosting in a healthy setting
- Site issues can be diagnosed on-demand
- Quick fixes and yellow light resolutions available for free
- Our expert team will provide training to help you understand the basics behind content management and posting.
- Get special discounts on additional services that will help you grow your website and business
You can be sure that your site is performing at its best when we manage it. Learn more about our Warranty Membership. Call us now!