Word of mouth is a powerful way for pool builders to get new customers and keep a good reputation for quality work. Word-of-mouth referrals have their limitations. They can only go so far.
Imagine if you could increase the power of word-of-mouth referrals and speak directly to large numbers of potential customers. Social Media Marketing Toronto is the best way you can do it. Pool builders can use social media marketing to share positive feedback from customers, highlight past jobs and share information about the services they offer with a large audience. This combines the personal touch of social media with the reach of traditional advertising. What are the benefits of a social media strategy for pool builders? Let’s focus on these advantages.
Social media marketing allows customers to interact directly with you.
You have many options to use digital marketing to promote your business. Social media marketing allows you to engage with customers in a more personal manner when you include it in your digital strategy. You can use a voice that is consistent with your company’s brand to respond to customer questions and comments. This creates a conversation between pool builders looking for people to hire you and shows how you interact with them.
Pool builders operate on a local level so your social media engagement allows you to interact directly with residents in your area. Your social media pages can be used to promote community events and show homeowners that you are trustworthy neighbors who will trust them when they need a swimming pool.
Social media marketing can increase the success of other digital marketing efforts.
A well-designed digital marketing strategy is a network of connected efforts that use different platforms to build a complete online presence. Every aspect of your overall strategy contributes to the success of the others. Part of this web is social media marketing.
Social media marketing can help you improve your visibility and position your company in the field. Your website and other content will rank higher in organic search results, which makes it easier for customers to find you when they’re online searching for pool builders. People can find you online through social media, which can help them learn more about your company. People will see your pool business more often online and be more likely to remember you when they need to install or upgrade their pool.
The pool-building business is social media-friendly.
Social media is a popular tool for finding businesses. Companies can’t ignore it because so many people are using it. But not all businesses can use social media marketing for pool building. It is a joyous idea to build a pool. People scroll through social media and see posts that suggest happy times, friends, and sunshine.
Most importantly, social media is all about visuals. Pools make great visual content. Photos and videos are the most used social media platforms. This allows you to showcase your work in a way that isn’t possible through written words. You can use your social media accounts for photos and videos to show the installation of a pool. Ask satisfied customers to tag your account in photos of their pools. To show different sizes and styles of pools, create galleries that include photos from past jobs. This content can be used to advertise your skills and get customers to share their appreciation for your work. This type of content is easy to share, so it’s more likely that people will share it with others interested in building a pool.
Social media marketing Toronto can be simple and reasonably priced.
Social media marketing is a great way to get the most bang for your buck and it’s not difficult. It is extremely beneficial to work with a digital marketing company that has experience helping pool builders use social media. This allows you to avoid the trial-and-error process and get a strategy that works. These are some of the key factors in connecting with customers via social media:
- Don’t focus on selling. Engage with customers through social media. The hard sell will follow later.
- It should post regularly on your Social media.
- Make sure to use lots of images. There are many ways to create engaging and shareable content.
- To build a sense of community, respond to customer comments.
- To encourage engagement, you might consider using contests. For example, customers could be asked to post pictures of their pools and a random winner would be chosen. It’s a great way to expand your network by gifting a prize from another business, such as a gift certificate to a restaurant.
87% of small-business owners believe that social media marketing Toronto has helped their businesses grow. Auctus Marketing can help you grow your pool-building business with a targeted, effective social media strategy designed and implemented by our digital marketing experts. We offer more than social media marketing. We also provide a wide range of digital marketing services that will allow you to get the support and guidance you need. Contact us at (+1 365-661-4667) to learn how we can make your pool-building company stand out online.