This quick guide will help you get higher Google Rankings and more visitors. The backbone of SEO strategy is Keyword research. The research phase is a key component of any SEO strategy. It will produce more long-term results. Your search engine optimization success will depend on the keywords you choose. Implementing keywords in your content, on your blog, and URL is key to improving keyword research and SEO ranking. This will help you find your site more easily online. But, too many keywords or the wrong keywords can also be detrimental.
Keywords are an important part of helping small businesses get found online, even though they may not be obvious. Let’s now get to know the long and short (tail) of it.
Do your own keyword research
What is keyword research?
Keyword research is the procedure of determining words and phrases that people use in search engines with the ultimate goal of optimizing content around those terms.
Keywords act as a compass to your SEO campaigns. They tell you where you should go and whether you are making progress. Researching keywords can help you understand the fears and wants of your target market. Keyword research can give you a great insight into the keywords and phrases potential customers are using. Keyword research has a direct impact on all other SEO tasks, such as content topic discovery, on-page SEO, outreach, promotion, and so forth. This is not a one-time process. It should be an ongoing process that requires a strategy and knowledge of your business. It can be time-consuming and require extensive research but the end results will be well worth it.
We want to grow our customer base but we don’t want our target customers to be uninterested in our business.
Use the Right Keywords
The most crucial step in search engine optimization is to choose the right keywords and phrases. These five steps might help you:
Think like a customer. Put yourself in the shoes and spot of your customer. Ask yourself this question: “What would you write to Google if I had to search for these products and services?”
Examine the competition – Taking a look at the keywords of your competitors will help you not only see what you might be missing but also broaden your ideas.
Understanding the differences between long and short-tail keywords. Short tail keywords are search phrases that contain only one word. These search phrases are generally shorter than those with more words, and thus less specific. Long tail keywords, on the other hand, are combinations of more than three words or phrases. Long tail keywords have lower search volumes but attract more traffic and are easier to rank on. Long tail keywords are those that can help you specify your product/service. “Egg” is an example of a shorter tail keyword. “Make scrambled eggs fluffy” is a long-tail keyword. Location-based keywords can also be useful. These keywords are related to the physical location of your business. This will make it easier for you to target people in your local area, rather than those who might not be able to reach your location.
You can use the keyword research tool – Use Google AdWords Keyword Tools to find your target keywords. These tools allow you to gather data about keyword volume, trends, keyword competition, and other relevant keywords.
Analyze the results – Once you have chosen your keywords, don’t forget about to monitor and analyze them. Use your keywords whenever possible. Your target audience will find you easier if you include keywords in your content.
Avoid keyword stuffing
Keyword stuffing is used to mislead customers who may not be interested in your business. It is also known as keyword stuffing. This is widely considered taboo in digital marketing. As with all digital marketing rules, quality will always prevail over quantity. A website’s content should contain keywords naturally. You can stuff your content with keywords by putting keywords in a few sentences, repeating them often, and then submitting the keywords. It’s too many, even if the keywords are good.
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