It is becoming increasingly important to respond to customers online, as the number of reviews continues to rise. Search pages now have more reviews, so customers can read what others have to say about your company online. Review sites have a huge influence on customers: 88% of online shoppers include reviews in their purchase decisions. To attract new customers, almost every business today is advised to obtain as many reviews on review sites as possible. It can be difficult to start with so many review websites. You may be afraid that your business will manage customer reviews on review websites.
- receive zero reviews
- receive zero recent online reviews
- receive negative online reviews
- Or, you may have unmanaged online reviews on multiple review sites.
Your business is not getting the word out. Your business is actually hurting if you don’t use the free online word-of-mouth that is available to your company. Reputation leads to conversion.
1. Social posts and reviews can help you build your company’s online image
Avoiding negative comments on social media and online reviews is the worst thing your business could do. It is easy to make mistakes when managing your online reputation. However, it is possible to repair it if you do it properly and offer an apology. While there will always be some damage, your business can take steps to minimize it. Participating in online conversations about your business is the worst thing a company can do.
2. Business reviews provide valuable feedback for your company.
You should always consider negative comments constructive feedback. All reviews are valuable. You can use reviews to help you improve your business’ performance. You can also see which products and services are most popular, and which ones require more work.
3. All your reviews about businesses can now be displayed in search results
Both search engines and reviews are expanding at the same rate. Reviews from review sites will now be displayed on search results pages if someone searches for your business. Google’s markup (the annotation content that appears in search) now allows for business reviews and ratings to be displayed in search results.
How can you get more reviews for your business?
There are many ways that your business can request more reviews. For example, you could email customers and ask them for reviews in exchange for a discount. Or, you could use review software to automate the review process.
Three essential review website management tips:
- Remember to claim and add listings on top review websites
Start getting more business reviews by correcting your business listing information!
- Continue to ask your customers for feedback:
Customers are often busy and won’t remember to leave feedback unless you remind them.
- Customers are more interested in leaving reviews on review websites
Customers feel more authentic if they leave reviews on a review site than on the business’s website. It is easier for them to be honest and unbiased.
Business reviews will continue to be if
There are no avoiding business reviews. There are ways to increase business reviews and manage customer reviews. Businesses don’t have to fear negative online reviews. There are many ways to counter negative reviews.
Book a consultation at Auctus Marketing to learn more about review Management and how it could help you grow your business.