You are proud to be part of a successful business that produces a fantastic product. Your team is hardworking and diligent. You are a strong customer service professional with a loyal client base. As important as it may be to keep and care for your repeat customers, your growth (and even survival) will depend on your ability to attract more customers. Search Engine Optimization (SEO) and local citations, is the key to expanding your target market for many brands. You will be able to better serve the needs of your local customers and have an advantage over your competition as you climb up search engine rankings.
Today’s businesses cannot afford to take their customers for granted. Consumers know they can’t afford to be fickle in an age of fierce competition and more choices than ever. SEO can help you get an edge when you need it. Many small businesses don’t realize this…
SEO is a battleground
There are many types of SEO. It is important to target the local market with your SEO strategy.
We’ll be discussing how you can dominate the local market using data aggregators, local citations, and local search rankings.
Data aggregators Rule
Data aggregators can be both traffickers and kings in the world of internet search. It’s best to get to know these people if you want to rule this kingdom.
Data aggregators provide information to all major search engines. Although Google isn’t the only search engine they send data to, it is still the most widely used and trusted search engine, making Google the most important search engine. Leveraging data aggregators can boost your local SEO on Google and elsewhere.
Local SEO is largely dependent on having a strong NAP. This does not mean that you should go to bed early, but it does require having an up-to-date business listing information. Good business listing information on data aggregators is a great way to make sure it is correct on Google.
These aggregators have created huge business databases using a variety of trusted listing sources and directories. These include all the standard suspects, such as phone directories, utility records, and yellow pages listings, but also other purveyors’ digital business information.
These aggregators have compiled a huge amount of business data from these sources that search engines use to find local listing information.
There are four main players you need to address. These are localeze, Factual, Infogroup, Acxiom. These databases include key information about local businesses, which are indexed by location. Search engines then search for this information to show users. These are the same people your business is trying to attract.
This information is essential for providing online local citations to your enterprise. It is possible to wonder what local citations actually mean. In its simplest form, local citations refer to instances where a business is mentioned online. In general, the higher local citations a business has, the greater chance that the business will appear in the local search engine rankings. This is not an exact rule. Some local citations have a higher trust value (and thus are more valuable to search engines than others).
Data aggregators offer information that helps businesses appear in search queries and also allows them to be correctly found on online tools such as:
- Google Maps
- Bing Local
- Yahoo Local
- Apple and Android devices
- Voice searches (e.g. Siri, Cortada, Alexa)
- Yellow Pages
You can see that if businesses don’t get their NAP information correct with data aggregators, it can have a significant knock-on effect on their local listings.
Let’s get down to citations!
We have now established that a local citation can be any mention of a business on the internet. It is easy to assume that a “citation” must include a link to the business. However, this is not always true. A citation may be linked, but a link doesn’t necessarily have to be included in order to be considered a citation.
A Citation is any time a business is mentioned online. Although many people think citations refer to links to websites, this is not always true. A local citation may be linked but does not have to include a link in order to be considered a reference.
Let’s look at the online way local citations can be found:
- Name of the business
- Number for businesses
- Phone number and business name
- Name of the business, telephone number, and address
- Name of the business, telephone number, address, and link
Any of these combinations can be considered a citation. A citation is made by a blogger mentioning that they ate at your restaurant. Not all citations are equal.
A citation isn’t complete if it doesn’t contain all of the company’s NAP data. Businesses that verify their NAP data with data aggregators have a greater chance of having their correct information shown on the internet.
There are two types of citations, structured and unstructured.
Structured citations are the most popular and detailed. These are the citations you will see on sites such as Yelp and TripAdvisor. Structured citations often contain the complete NAP data of a business, which is what users look for in local searches.
Unstructured citations can include almost anything. You can use it to post on a job site, to review your company, or for any other reason, that mentions your business. These citations don’t usually contain all NAP data.
Both types of citations have a significant influence on local search rankings. Data aggregators play an important part in ensuring businesses are correctly listed online.
It is very important to build citations.
We can see that the more businesses are mentioned online, the better their search engine rankings. Google’s ranking algorithms can be complex and constantly changing. Spamming the internet with low-quality local citations or irrelevant citations has been a way for less-reputable companies to try to manipulate these algorithms. The search engine has since learned to distinguish between the two.
Some local citations are more valuable than others. Search engines can see the value of citations from trusted domains with high authority, such as listings sites. However, if a page is not reputable or has been red-flagged, it can lead to rankings dropping.
It is important to consider the impact that local searches have on online reviews, responsiveness (mobile compatibility), domain authority, keyword density, and other factors such as domain authority.
Where do data aggregators fit in?
Data aggregators control and operate the “local search environment”, which is where local searches obtain their data.
Inconsistencies between aggregators’ NAP data can cause inconsistencies across the internet. These inconsistencies can cause search engine rankings to drop and can also damage trust among consumers. Search Engine Watch shows that 73% of consumers will lose trust in brands if local business listings are inaccurate.
It is so crucial to do it correctly
Businesses of all sizes and shapes rely on data aggregators for reliable citations that boost their local SEO. The key is to ensure that your data is up-to-date with major data aggregators.
Local searches are crucial for driving traffic to your business. You can’t afford to ignore data aggregators or local citations. Google claims that four out of five people use search engines to locate products, services, or experiences near them. These searches can be used to help your business stand out from the rest.
You don’t want your business to be left out of the important local search results.
How can we help
Data aggregators are responsible for accurate citations, which can be used to reach your target audience. Auctus Marketing can assist you by keeping your important NAP data current with key data aggregators. We offer a variety of flexible pricing options that can help you unlock your potential to win local SEO using data aggregators. Call us Now!